Key takeaways
- Singapore F&B loyalty programmes fall into a few patterns: app points, paid memberships, spend-to-join tiers, rebate dollars, and birthday-month perks.
- Most programmes use the member’s mobile number as their ID, and many put rewards behind an app or a consent to personalised offers.
- A single outlet can copy the mechanics without copying the scale: one clear earn rate, one reward, one birthday perk and a clean opt-in for messages.
- Every detail below comes from the brand’s own page on 28 September 2026. Programmes change, so check the current terms before quoting them.
Looking at loyalty program examples from real brands is the quickest way to decide what to build for your own outlet. This page gathers named examples from Singapore F&B groups and chains, describes what each one offers, and pulls out what a single café, restaurant or hawker business can realistically copy.
It is a companion to our restaurant loyalty programme ideas guide, which explains the mechanics of stamps, points, tiers and stored value in general. Here we stick to case examples. We describe each programme only from the brand’s own website, as published on 28 September 2026. We make no claims about results or member numbers, and we link to each source so you can check the latest terms.
Restaurant loyalty program examples at a glance
| Brand (source) | Model | Join cost | Headline earn | Birthday perk |
|---|---|---|---|---|
| Starbucks Singapore (FAQ) | Points (Stars) with two levels | Free account | 1 Star per S$1 via registered Starbucks Card; 1 Star per S$2 via other payment modes | Cake slice with a drink (Green); drink and double Stars (Gold) |
| McDonald’s Singapore (MyM Rewards) | App-only points and deals | Free app account | Points on every purchase in the app | Not stated on the page we read |
| JUMBO Group (JUMBO Rewards T&Cs) | Paid lifetime membership with three tiers | S$20 incl. GST | 5% J$ rebate (Classic); 10% (Gold, Platinum) | Digital vouchers worth S$220 in total, with minimum spends |
| Crystal Jade (Jadeite T&Cs) | Paid annual membership, points | $18 incl. GST | 20 JPoints per S$1 of food bill; 200 JPoints = S$1 | 40 JPoints per $1 in birthday month |
| Paradise Group (Paradise Gourmet Rewards) | Rebate dollars, app tiers | Free first year (FAQ) | 10% P$ rebate on à la carte food bill | 20% P$ rebate and a $50 e-voucher |
| TungLok (TungLok membership) | Spend-to-join, two tiers | Spend S$100 in one visit | 10% to 15% TL$ rebate by bill size or tier | 20% TL$ rebate and a $50 e-voucher |
Starbucks Singapore: points, levels and a stored-value nudge
According to Starbucks Singapore’s Rewards FAQ, members earn 1 Star per S$1 when they pay with a registered Starbucks Card, and 1 Star per S$2 with other payment modes. New accounts start at Green level, which includes a buy-one-get-one-free drink reward with the first 5 Stars, a complimentary slice of cake with a handcrafted drink in the birthday month, and a ladder of drink discounts from $0.50 off at 10 Stars up to a complimentary Tall or Grande drink at 60 Stars, plus $10 off with every 100 Stars.
Gold level needs 300 Stars within 12 months. It adds a birthday drink, double Stars on the first birthday-month purchase, 10% off merchandise on upgrade and renewal, and $20 off or three Grande drinks with every 160 Stars. Stars reset every year. Linked GrabFood orders also earn Stars, at 1 per $2.
What a single outlet can copy: the double earn rate for prepaid balance. Rewarding customers who pay from stored value gives them a reason to top up, which brings cash in early and ties them to your outlet. Keep the ladder short, though; one or two reward levels are easier to explain at the counter.
McDonald’s Singapore: app-only rewards and “buy 5, get 1” deals
The MyM Rewards page describes a programme that lives in the McDonald’s app: “Earn points on every purchase and unlock a world of perks only on the McDonald’s app.” Several perks on the page require a MyM Rewards account and an opt-in to personalised deals and rewards. One promotion running from 20 August to 30 September 2026 unlocks a free Seaweed McShaker Fries on the next order after buying five, which is a digital stamp card in all but name. Another offered a limited reward for the first 200 members at 3,000 points at five selected stores.
What a single outlet can copy: the stamp mechanic for one hero item (“buy 5 kopi, the 6th is on us”) and the idea of asking separately for consent to personalised offers. You do not need your own app; a QR ordering page or a POS loyalty module can track stamps against a phone number.
JUMBO Rewards: paid lifetime membership with tiers
The JUMBO Rewards terms and conditions set a S$20 membership fee (including GST) for lifetime membership. There are three tiers, Classic, Gold and Platinum, based on annual spending at participating restaurants. Classic members earn a 5% J$ rebate and Gold and Platinum members 10%, calculated on the bill before service charge and GST, capped at $5,000 per bill. J$ can pay up to 100% of a bill. Members receive digital birthday vouchers worth S$220 in total, each with a minimum spend. J$ are valid for the 12-month tier cycle plus a 31-day grace period, and a member who does not reach the annual spend drops one tier. Members must give their registered mobile number before payment.
What a single outlet can copy: a small joining fee paired with a welcome credit or voucher. A fee filters out one-off sign-ups and makes members value the card. Also note the clear rule that rebates are calculated before service charge and GST; write your own rule down just as clearly.
Crystal Jade Jadeite: paid annual membership with points
The Jadeite terms set an $18 application fee (including GST) for one year of membership in Singapore. Members earn 20 JPoints per S$1 of food bill, with set meals, beverages, promotional items and some charges excluded, and 200 JPoints are worth S$1. Partner bank cardholders earn 24 JPoints per S$1. In the birthday month and on Members’ Day the rate rises to 40 JPoints per $1. Renewal is free for members who spend at least S$1,000 in the membership year; otherwise it costs S$8. Points are forfeited when membership expires, and members can also buy JPoints on the e-store in $50, $100 and $1,000 denominations.
What a single outlet can copy: “spend enough and renewal is free”. It rewards your best customers without discounting every bill, and the expiry rule gives lapsed members a reason to return before the year ends.
Paradise Gourmet Rewards: rebate dollars and an app upgrade path
The Paradise Gourmet Rewards page offers 10% P$ rebates on the à la carte food bill at participating Paradise Group restaurants, Member’s Day promotions and events, a 20% P$ rebate over unlimited visits in the birthday month plus a one-time $50 birthday e-voucher, and e-vouchers on renewal. The group’s membership FAQ says sign-up is free for the first year with a S$3.90 renewal fee after that, that members join as Basic on the web or as Silver through the Paradise SG app, and that the registered mobile number is the member ID. Unused P$ are forfeited when membership expires.
What a single outlet can copy: free first year, token renewal. It lowers the barrier to joining while still giving you an annual moment to re-engage members. The “download the app to move up a level” idea also works with a simple web sign-up page instead of an app.
TungLok: spend to join, bigger bills earn more
According to the TungLok membership page, diners who spend S$100 (before service charge and GST) in one visit can sign up for a complimentary 12-month GOURMAND membership. GOURMAND members earn a 10% TL$ rebate, rising to 12% on bills of S$500 or more and 15% on S$1,000 or more. The higher EPICUREAN tier, listed at S$8,000 spent within 12 months, earns 15% daily. Both get a 20% birthday-month rebate and a $50 birthday e-voucher, and new members receive a S$30 welcome e-voucher usable from their second visit. TL$ are valid for 12 months, apply to dine-in and self-collect orders, and are not valid on the eve of and during the 15 days of Chinese New Year.
What a single outlet can copy: a minimum spend to join, and a welcome voucher that only works on the second visit. Both focus the programme on customers who are likely to return, and the second-visit voucher builds the habit early. Blackout dates for peak periods protect your margin when you are full anyway.
Patterns across the examples
- Phone number as the ID. JUMBO, Paradise and TungLok all identify members by mobile number. No plastic cards to lose.
- Birthday month, not birthday day. Every programme with a birthday perk gives a window, which is easier to redeem and to staff for.
- Rebates calculated before service charge and GST. Where the terms say so, the base is spelt out.
- Expiry drives visits. Points or dollars tied to a 12-month cycle give members a reason to come back.
- Exclusions are written down. Set meals, promotions, beverages or festive periods are excluded in plain terms.
Consent and PDPA: what to set up before you message members
A loyalty programme usually becomes a marketing list. Under the PDPA’s Do Not Call provisions, PDPC’s organisation’s guide says you must check the DNC Registry within 21 days before sending a marketing (“specified”) message to a Singapore number, unless an exception applies. A membership counts as an ongoing relationship, so messages solely about that membership, such as a change in terms or a points balance, can go without a DNC check. A promotion for a new dish is a different matter. If you have clear and unambiguous consent, given by a positive action such as ticking a box that is not hidden in the terms, you do not need to check the Registry. Record the consent, include withdrawal instructions such as “Reply UNSUB”, and stop within 21 days of a withdrawal.
For more on consent and data handling, read our guide to PDPA for F&B customer data.
Building your own version with ChaChaCha
ChaChaCha’s CRM and loyalty features include points and stamps, e-wallet or stored value, vouchers, birthday rewards and WhatsApp marketing, so you can set up a simple version of the patterns above. Tiers, joining fees and custom exclusion rules vary by set-up, so ask us to confirm how your programme would be configured. To compare options, see the best CRM and loyalty systems in Singapore, and if you also run a shop, our retail loyalty programme guide covers the retail side.
